Distributed via NovationWire – ‘ Content & Brand Marketing Landscape for Small Business in 2022’
Hong Kong, June 03, 2022 – (SEAPRWire) – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Content & Brand Marketing Landscape for Small Business in 2022’.
Video creates a deeper connection with customers’ potential customer base and it is easy for brands to repurpose video content into podcasts and text – based content. But on the flip side if users create text or audio content first, it is harder to turn it into video. So in 2022 look for brands to create more video content. It will be done in the form or just straight video, short clips like reels and even live streaming.
Marketing in metaverse
The metaverse, artificial intelligence, virtual reality, augmented reality, and more – in 2022, consumers are interested in understanding how you’ll take customers’ brand beyond what people know now. Investment in the metaverse is potentially due to reach $800bn by 2024, and with Facebook’s recent brand overhaul to become Meta with this exact topic in mind, brands need to investigate how future technology can be incorporated in their outreach to invigorate their customers.
Account-based marketing personalizes messaging to businesses, targeting each decision – maker with the information they need to solve specific departmental problems. Like personalized messaging directly to customers, account – based marketing yields a higher ROI than other types of marketing. If users sell to other businesses, particularly large corporations, account – based marketing is one of the “already here” digital marketing trends users need to embrace during the coming years.
Targeting client’s business
In 2022, the world of content will continue to expand and evolve along with brands’ marketing strategies. Depending on customers’ goals, there are emerging and continuing trends in content marketing that can be leveraged to help shape customers’ approach and refine customers’ tactics. Below, members of Forbes Agency Council share 16 content marketing trends they see having the biggest impact this year, along with ways for brands to leverage their power to reach target audiences. Branding is the process of creating a unified, distinct perception of customers’ business, based on research and development. A brand is what makes customers’ business identifiable when compared to others, and it encompasses customers’ visual content and identity, customers’ products and services, customers’ public image, and the messaging users put out into the world. Ideally, customers’ brand should easily convey company’s mission and vision to those outside the business.
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